I'm a communications and brand specialist working across interiors, design and architecture — helping design-led brands sharpen their positioning and connect meaningfully with their audiences.

I cover the full picture: PR, partnerships, collaborations, thought leadership, content, digital and events. Strategy and execution under one roof.

As Global Marketing Director at The Rug Company, I led brand and marketing internationally and helped drive the company's global expansion, particularly in the US. The work centred on close collaboration with designers and creatives — including partnerships with Alexander McQueen, Paul Smith, Sarabande, Vivienne Westwood and Mary Katrantzou — developing collections, campaigns and content that strengthened the brand commercially and creatively.

Earlier in my career, I worked agency-side at specialist interiors and luxury PR firms, with clients including Jonathan Adler, Christopher Guy and Decorex — giving me a strong understanding of both client and consultancy perspectives.

My freelance practice spans strategic communications and trade engagement for brands including VitrA, where I have developed a programme of RIBA talks with leading architects. I specialise in translating complex products and design ideas into stories that engage architects, interior designers, retailers and media — and in curating the moments (talks, dinners, launches, trade events) that build lasting relationships within the industry.

Underpinning all of it is a genuine passion for craftsmanship, innovation and design integrity. I work with a small number of brands at any one time and welcome conversations with those doing thoughtful, considered work.

Get int touch via the contact form and details below.