I'm a communications and brand specialist working across interiors, design and architecture, helping design-led brands sharpen their positioning and connect more meaningfully with the people they want to reach.

I've spent the last 15 years working in marketing and interiors, so I know the industry inside out. Along the way, I've built a strong network of trusted contacts across the industry — from journalists, photographers and videographers to architects, designers and creative collaborators — bringing the right people together to create work that has impact.

I work across the full communications mix: PR, partnerships, collaborations, thought leadership, content, digital and events. From shaping the strategy to making it happen, I like to be involved from start to finish.

As Global Marketing Director at The Rug Company, I led the brand and marketing internationally, helping drive the company's global expansion, particularly in the US. I worked closely with designers and creative partners, including Alexander McQueen, Paul Smith, Sarabande, Vivienne Westwood and Mary Katrantzou, developing collections, campaigns and content that strengthened the brand creatively and commercially.

Earlier in my career, I worked agency-side at specialist interiors and luxury PR firms, with clients including Jonathan Adler, Christopher Guy and Decorex. That experience gave me a valuable perspective on both sides of the client-agency relationship and shaped the way I work today.

Today, my freelance practice focuses on strategic communications and trade engagement for brands including VitrA, where I've developed a programme of RIBA talks with leading architects. I enjoy taking complex products and design ideas and turning them into stories that resonate with architects, interior designers, retailers and the media. I'm equally passionate about creating the moments that bring people together — whether that's a talk, dinner, product launch or trade event.

At the heart of everything I do is a genuine love of craftsmanship, innovation and thoughtful design. I work with a small number of brands at any one time, giving each the time, attention and strategic thinking they deserve.

If you'd like to work together, I'd love to hear from you. Get in touch via the contact form or the details below.